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Master Your Craft - Would You Buy From You?

I remember walking into my first job in the Mortgage Industry and not knowing what a refinance was. I didn't know the hundreds of intricate details that needed to be intact for a family to finance or buy a home. I was clueless as to what a debt-to-income ratio or even what a good FICO score was.


What I did know, was that I was confident I'd be the best Mortgage Banker in my group. I was dedicated to learn all things mortgage, and I was 100% committed to mastering my craft. I was relentless in question asking from my superiors, and I was fearless of falling flat on my face. I practiced keeping resilient, yet staying genuine in communications. I'm extremely grateful to have climbed the ladder to where I am now, and to still be climbing. ABL - Always Be Learning.


Since we are ALL consumers who buy services and products and have all experienced the good, bad & the ugly - the primary question to ask yourself is this: WOULD YOU BE EXTREMELY FORTUNATE OR DISAPPOINTED TO BUY FROM YOU? I can proudly say that I'd be ecstatic to receive the level of knowledge, service & care that I provide my clients.


This question is a gauge as to how much confidence you possess and it can be felt by your prospect. If you need work in this arena, start now... whether that's practicing being a better listener/communicator, studying your products or services, going above and beyond to satisfy your prospect, or just being more genuine. Improve YOU. We hear a lot about improving your "pitch". YOU are your pitch.


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© 2021 by Ross Varahrami - NMLS# 904125

West Capital Lending National Mortgage License #1566096

CA Dept of Real Estate Lic. #02022356

Licensed to Do Business in the States of AL, AZ, AR, CA, CO, DC, FL, ID, IA, KS,

KY, ME, MD, MI, MN, MS, NE, NH, NM, ND, OR, PA, SD, TN, TX, UT, VA, WA, WY

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